Healthy Living

As a leading insurance provider and longstanding principal sponsor of the Boston Marathon, John Hancock is committed to fostering a culture of health. By developing products and supporting initiatives that reaffirm this goal, we strive to improve the quality of life for present and future generations. 

UNICEF Kid Power

UNICEF Kid Power is a growing movement of kids and families activating their inner heroes, to end global malnutrition one step at a time. With their UNICEF Kid Power App or Band – the world’s first Wearable-for-Good® – kids transform their activity into lifesaving nutrition that UNICEF delivers to severely malnourished children around the world.  As Boston’s City Sponsor, John Hancock is committed to ensuring young people have access to healthy activity programs. 

Urban Farming Institute

John Hancock is partnering with The Urban Farming Institute of Boston (UFI), a social innovation organization that supports the development of urban farming (the growing of agricultural products for income). One of its programs is the Urban Farmer Training Program, which gives residents the opportunity to engage in direct, hands-on learning on small quarter-acre plots. UFI sees it as a springboard for individuals for whom traditional job models don’t work, thereby fostering innovation and entrepreneurship. 

Tufts School of Nutrition

There is strong evidence that a nutritious and well-balanced diet is one of the best ways to live a longer, healthier life. We understand it can be difficult to make healthy choices in the moment. That’s why John Hancock is collaborating with the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University to offer John Hancock Vitality customers access to nutrition information and guidance to help them incorporate healthy eating into their daily lives. This collaboration is part of the Healthyfood benefit, an extension of the John Hancock Vitality program, which helps customers improve their eating habits by rewarding them for making healthy food choices.

Dimock Center Road to Wellness 5k Walk/Run

The Road to Wellness hosted by the Dimock Center and sponsored by John Hancock, aims to inspire mental and physical health through fitness and exercise while embracing the diverse culture and strong sense of community in Boston’s Roxbury neighborhood. In addition to a 5K run or 2-mile walk, the event features a kid’s fun run, live music and entertainment, and a festival where attendees can receive health screenings, talk to experts about health and fitness, and explore offerings from area businesses.


Fit Foodie

In 2017, John Hancock began its second year sponsoring the John Hancock hosts the Cooking Light & Health Fit Foodie Festival & 5K/10K Race Series. The 2017 Series will be held in Austin, Fairfax, Denver, Clearwater and San Diego. Participants run and walk distances from 5K to 10K and visit the John Hancock Vitality Village to participate in fitness classes, watch culinary demonstrations from renowned chefs, and enjoy a sampling of different food and drink. John Hancock Elite Athlete Ambassadors, including Olympians Meb Keflezighi, Ryan Hall, Des Linden, Shalane Flanagan and Bill Rodgers, are available to meet and greet. In addition, John Hancock sales and marketing representatives are present to speak about the John Hancock Vitality product and share tips about living a healthy and well-balanced life.

Special Olympics

In connection with Special Olympics Massachusetts, John Hancock has been a proud sponsor of the Jolly Jaunt 5k since 2012. The Boston Jolly Jaunt is part of the Run to Boston Race Series that raises money for the athletes of Special Olympics. All funds raised through the race series go directly to athletes with intellectual disabilities that Special Olympics support. The race is a holiday themed 5k that begins on the Boston Common, travels through the Back Bay and then finishes back on the Boston Common for prizes and awards.

Red Sox

Anyone who visits legendary Fenway Park – or watches a game on TV – knows exactly where the famous John Hancock signature stands. High above the centerfield scoreboard, the John Hancock sign has become an iconic symbol in one of America’s most storied ballparks. For nearly a quarter century, the Sox and John Hancock have worked closely together for the benefit of the team, the business, and the community.